CLIENT BRIEF:

We were briefed to produce owner packs and associated marketing material to encourage membership of ‘The Porsche Classic Register’. The Register is a scheme created to reunite the family of classic Porsche owners in the UK, giving access to a range of exclusive benefits.

SOLUTION:

Two themes were designed, one using a modern style for owners of more recent cars and a more classic theme for owners of vintage cars. These themes were applied to each of the owner pack elements. Photographs of the owner packs were then composited into an existing Porsche workshop scene to be used for marketing material.