CLIENT BRIEF:

Create a joint Sky/Samsung incentive to run in Sky call-centres in the run up to Christmas. The objective of the incentive was to encourage engagement with the Samsung brand and knowledge of Samsung mobile devices.

SOLUTION:

We created a digital advent calendar, each day the user could answer a Samsung product related question and if they got the answer right they had the opportunity to ‘have a rummage’ in Santa’s sack and see if they win a prize.